Cinnabon has apologized for what it admits was an inappropriate tweet about Carrie Fisher, shortly after her death.
The internet and social media quickly filled with tributes to the Star Wars actress after her death on Tuesday. In an effort to express their condolences, the Cinnabon company tweeted, “”RIP Carrie Fisher, you’ll always have the best buns in the galaxy.”
Beneath the tweet was a drawing of Fisher’s iconic Star Wars character, Princess Leia, done in cinnamon shavings. A cinnamon bun was used to depict her famous hair ringlets.
— Michael George (@mgeorge4NY) December 27, 2016
In the short time the tweet was up, many other twitter users complained about the racy note.
“Since we’re living in an Idiocracy, corporations use dead celebrity “tributes” as advertisements. Shame on you Cinnabon,” tweeted Mark Dice (@MarkDice).
Other users defended the tweet, claiming that Fisher, well-known to have a good sense of humor, would have appreciated the tribute.
I feel like Carrie Fisher would have gotten a kick out of the Cinnabon ridiculous tweet tbh
— Moe' (@XIBASH) December 27, 2016
On Wednesday, Cinnabon apologized for the tweet, assuring that it was “genuinely meant as a tribute.”
Our deleted tweet was genuinely meant as a tribute, but we shouldn't have posted it. We are truly sorry.
— Cinnabon (@Cinnabon) December 28, 2016