Keurig CEO Walks Back Amid Hannity Supporters’ Protest

Keurig CEO Walks Back Amid Hannity Supporters’ Protest

Last week, on his radio show, Sean Hannity interviewed beleaguered Alabama Republican Senate candidate, Roy Moore. The Washington Post published a bombshell story last week that stated that Leigh Corfman was courted by Roy Moore in 1979 when she was 14 and Moore was 32. Furthermore, Moore made sexual advances. Hannity and Moore discussed the allegations of sexual misconduct from Moore’s past.


RELATED: Hannity’s Supporters Destroy Keurigs


After the interview, the political left began their attack on Hannity. Left-wing organization, Media Matters initiated a campaign by circulating an altered transcript of the Hannity interview. The altered transcript centered around the part of the interview that discussed the sexual misconduct and pedophilia allegations. Media Matters’ version of the transcript was concocted so that Hannity appeared to be receptive of Moore’s description of sexual activity with a 14-year-old.

The transcript also showed Hannity in agreement with Moore that such acts, if they occurred, would be considered consensual. This was not true and Hannity said no such thing. In fact, the opposite happened. Additionally, Hannity has repeatedly emphasized that if such accusations were validated, Moore should step down.

Media Matters suggested Hannity defended Moore-this, too, did not happen. Hannity merely defended Moore’s right to due process. While there have been accusations of Moore’s behavior, as of this moment, there has been nothing but anecdotal evidence. This does not mean Moore is innocent. It merely raises suspicion of the truthfulness of the claim – especially since the revelation came out a few weeks before the election when Moore has had a long history in government and the public eye.



As a result of this convolution by Media Matters, several sponsors announced they would pull their ads from Hannity’s program. The coffee machine company Keurig, is rumored to be one of those sponsors. This is based on a tweet sent by Media Matters president, Angelo Carusone, calling for Keurig to cease sponsorship of Hannity’s program reported ABC News.


How are Hannity supporters responding?


In midst of this, supporters of Hannity have urged a boycott of Keurig and their products. Additionally, some have escalated the boycott and filmed themselves smashing Keurig products they already had. ABC News reported that blogger Angelo John Gage “promoted what he called the ‘Keurig Smash Challenge’ while posting a video of himself taking a hammer to his brewer.” Gage called for others to do similar and post their videos to social media. Others complied.



Another person posted a video of a Keurig brewer being thrown from the second story of a building. Hannity commented “love it” while retweeting one video of a man teeing off on a coffee maker with a golf club.

The Washington Post reported on Monday, “Keurig CEO Bob Gamgort issued a memorandum to employees denouncing his own company’s Twitter announcement that it had pulled advertising from Sean Hannity’s television program on Fox News.”



In his memo, Gamgort said, “The decision to publicly communicate our programming decision via our Twitter account was highly unusual. This gave the appearance of ‘taking sides’ in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intention.” He called the tweets “outside of company protocols.”

Gamgort added, “The nature of social media and the internet news environment is that stories like this explode, and generally do not disappear quickly. Given the circumstances, we wanted to reach out and communicate with you directly so you understood our position and the protocols we have in place. I apologize for any negativity that you have experienced as result of this situation and assure you that we will learn and improve going forward.”

No word has been given on whether or not Keurig will continue to sponsor Hannity after this incident.

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